Performance & Analytics

Data Driven Marketing That Delivers Measurable Growth

In today’s marketing landscape, guesswork is no longer an option. At Codes N’ Ads, Performance & Analytics is not just a service, it’s the engine that powers every campaign, optimizes every touchpoint, and maximizes every return. We don’t just run marketing efforts; we measure, refine, and scale them with laser precision.

 

With a strategic focus on outcomes, ROI, and real-time data, our performance marketing and analytics frameworks ensure that every rupee, dollar, or euro you invest works harder, smarter, and faster to deliver results that matter.

What We Deliver

Performance Marketing

Design and manage conversion-focused campaigns across digital platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and native networks to generate quality leads and measurable sales.

Analytics & Insights

Implement and manage analytics platforms like Google Analytics 4, Google Tag Manager, Meta Pixel, Conversion APIs, Hotjar, and more to gather actionable insights from user behavior.

Marketing Attribution

Map and understand user journeys with advanced attribution models to identify what’s working and where to allocate budgets more effectively.

A/B Testing & CRO

Test landing pages, ads, CTAs, and funnels using A/B & multivariate testing tools (like VWO, Google Optimize) to continuously improve campaign performance.

KPI Planning & ROI Forecasting

Define measurable KPIs, set performance benchmarks, and create real-time dashboards to forecast returns, ROAS, and budget impact.

Funnel Strategy & Automation

Design high-conversion sales funnels, email workflows, and re-engagement loops using tools like HubSpot, Mailchimp, and Zapier.

Dashboard & Reporting Solutions

Custom reporting dashboards via Google Looker Studio, Tableau, or Power BI—delivering transparent, live performance tracking across platforms.

Campaign Optimization

Daily and weekly optimization cycles including bid strategies, ad creatives, keyword pruning, retargeting, and negative audience control.

CRM Integration & Data Syncing

Integrate CRMs like Salesforce, Zoho, HubSpot, and custom ERP tools to sync sales, lead data, and campaign performance into a central ecosystem.

Predictive Analytics & AI Insights

Use machine learning tools to forecast campaign trends, customer churn, audience preferences, and optimize spending.

Technologies & Tools We Use

  • Google Analytics 4, GTM, and Google Looker Studio
  • Meta Pixel, Conversion API, Business Manager
  • LinkedIn Campaign Manager & Insight Tag
  • SEMrush, Ahrefs, and Moz for SEO tracking
  • Tableau, Power BI, Supermetrics, Hotjar
  • VWO, Optimizely, Google Optimize
  • HubSpot, Salesforce, Zoho CRM integrations
  • Firebase, Amplitude, Mixpanel for app analytics

Our Process

Discovery & Objective Setting
Platform Setup & Integration
Campaign Execution
Monitoring & Optimization
Strategic Scaling
Reporting & Insights
Trends & Innovations We Leverage
  • First-Party Data Optimization in a Cookieless Future
  • Real-Time Dynamic Ad Personalization
  • AI-Driven Budget Reallocation & Smart Bidding
  • Predictive Funnels for Sales Readiness Scoring
  • Cross-Platform Attribution Using Conversion APIs
  • Voice & Chatbot Analytics for User Journey Mapping
  • Retail Analytics Integration with QR and POS
  • Omnichannel Data Consolidation (Online + Offline)
Why Brands Choose Us
  • Full-Funnel Expertise Across Industries & Geographies
  • Certified Experts in Google, Meta, HubSpot, and LinkedIn
  • Transparent Reporting With Actionable Insights
  • In-House Team of Analysts, Strategists & Growth Hackers
  • Experience Handling 6–7-Figure Budgets With ROI Focus
  • Seamless Integration with In-House Tech Teams

The future of marketing is real-time, intelligent, and outcome-first. With the rise of AI, predictive analytics, zero-party data, and cross-platform behavioral modeling, brands that prioritize performance and insights will emerge as winners. Codes N’ Ads is building that future today.

 

Marketing is no longer about what you say; it’s about what you measure, refine, and repeat. Our Performance & Analytics service empowers your brand to move from activity-based marketing to precision-driven growth strategies.

 

Let’s make every click count, every impression matter, and every campaign smarter.